Whatever happened to loyal customers? I’ve always been loyal, probably to a fault. I pretty much find a place I’m happy to by a widget and I’ll pretty much always shop at that same store for those same widgets or widget accessories. I like to reward places with my loyalty when those places deserve it. I almost feel like I’m cheating on that business if I go anywhere else. Let’s take furniture as a weird example. Let’s say I go to XYZ Furniture Store and I buy a sofa. I really liked the sales person who sold me my sofa, and I feel like I got a fair price. It might not be the *cheapest* price, but it’s at least within the ball park. The guy was knowledgeable, much more than I am about sofas, and his expertise helped me choose a sofa that met my needs and I don’t mind paying a few extra dollars for that. Now, a few months later when I’m ready to buy a chair, I’m going to go there and probably buy from them unless one of the following happens: 1. They don’t have chairs I like, 2. They are ridiculously expensive, or 3. They are rude or disrespectful to me. Aside from those scenarios, they’ve pretty much got me as a loyal customer for the rest of my furniture buying life.
As a small business owner, it baffles me when I walk into someone’s office or home who has been a client of mine for several years or longer and they have a new product that is directly related to what I do and they didn’t even give me a chance to provide it for them. If one of the above things were true, I’d understand, but not even giving me a shot doesn’t make sense to me at all. Why not go to the business you already have a good relationship with?
Does anyone else feel the same way I do, or am I just weird?